Riding the Momentum, Embarking on a New Journey

To strengthen connectivity among member companies, gain deeper insights into industry development trends, establish a platform for resource sharing and complementary strengths, and promote the transformation of the commercial kitchen equipment industry toward intelligent, green, and high-end development, the delegation, led by Mr. Li Jiang, President of the China Hotel Supplies Association, and Mr. Zhu Tong, President of the Guangdong Kitchen Equipment Association, visited three member companies: Guangzhou Hongxin Western Kitchen Equipment Manufacturing Co., Ltd., Guangdong Jiecrown Kitchen Equipment Manufacturing Co., Ltd., and Guangdong Demashi Intelligent Kitchen Equipment Co., Ltd. The delegation toured production workshops and product showrooms, held in-depth discussions with company representatives, and exchanged ideas and explored opportunities for collaboration around technological innovation, market expansion, industrial chain coordination, and the development of new quality productive forces.

Guangzhou Hongxin Western Kitchen Equipment Manufacturing Co., Ltd.

The first stop was Guangzhou Hongxin Western Kitchen Equipment Manufacturing Co., Ltd., where Chairman Mr. Liu Mingzhu warmly welcomed the delegation and led the team on a tour of the production lines and product showroom.

Guangzhou Hongxin Western Kitchen Equipment Manufacturing Co., Ltd. has specialized in Western kitchen equipment manufacturing for more than 30 years. The company operates nearly 10,000 square meters of standardized production facilities and has introduced automated processing equipment such as laser cutting machines and CNC shearing and bending machines, supported by comprehensive independent R&D and testing capabilities. The company operates two brands, "Hongchu" and "TALUS", specializing in combi ovens, fryers, griddles, baking equipment, and electric / gas equipment for Western-style fast food. It also undertakes various non-standard customization and OEM/ODM orders. Its products are widely used in Western restaurants, fast-food chains, bars, supermarkets, and other settings. The company has obtained ISO9001 quality management system certification, while its product portfolio holds production licenses and CE certification. With both domestic and international markets, the company remains committed to precision manufacturing and continuously provides cost-effective, comprehensive Western kitchen solutions to customers worldwide.



The delegation recognized Hongxin Western Kitchen Equipment's commitment to precision manufacturing and continued focus on its specialized market segment. Both sides exchanged views on the evolution of Western foodservice equipment, international market expansion, and energy-efficient product upgrades. The delegation expressed the expectation that the company will leverage its mature manufacturing capabilities to strengthen supply-and-demand coordination among members and explore opportunities for collaborative development.

Guangdong Jiecrown Kitchen Equipment Manufacturing Co., Ltd.

The second stop was Guangdong Jiecrown Kitchen Equipment Manufacturing Co., Ltd., where the delegation toured automated assembly lines and gained an in-depth understanding of the complete manufacturing process for commercial Western kitchen equipment.

Guangdong Jiecrown Kitchen Equipment Manufacturing Co., Ltd. specializes in the R&D and manufacturing of commercial stainless steel kitchen equipment. The company operates a modern production base covering more than 30,000 square meters, with a product portfolio of over 400 models, including cooking suites, marinating machines, ovens, noodle cooking equipment, heated display equipment, and commercial coffee machines, serving diverse applications such as five-star hotels, restaurant chains, culinary schools, supermarkets, and retail businesses. The company has a professional team of R&D engineers and holds multiple patents related to temperature-control structures. It strictly implements ISO quality management standards, with products exported to more than 100 countries worldwide, and has established long-term strategic partnerships with domestic and international restaurant chains. Jiecrown upholds the principles of "Integrity First, Quality Above All", balancing standardized mass production with flexible customization and building a comprehensive service chain covering R&D, manufacturing, and after-sales support.



Chairman Mr. Huang Donghua shared his experience in developing domestic and international sales channels, as well as the company's plans for upgrading intelligent manufacturing. The delegation emphasized that industry players should pursue collaborative development, strengthen connections across upstream and downstream supply chains, share channel resources, and jointly enhance the global competitiveness of Chinese commercial kitchen equipment brands.

Guangdong Demashi Intelligent Kitchen Equipment Co., Ltd.

The final stop was Guangdong Demashi Intelligent Kitchen Equipment Co., Ltd., where the delegation focused on the smart institutional kitchen sector and explored directions for intelligent transformation and the development of new quality productive forces.
 
Guangdong Demashi Intelligent Kitchen Equipment Co., Ltd. is a national-level High-Tech Enterprise with extensive expertise in smart institutional kitchens. Positioned as an "Institutional Kitchen Expert", the company focuses on providing one-stop intelligent kitchen solutions for schools, hospitals, enterprises and public institutions, and restaurant chains. The company has introduced an innovative co-development model involving experienced chefs and R&D teams, creating a comprehensive product portfolio covering commercial induction equipment, intelligent cooking machines, disinfection and purification equipment, and IoT-enabled smart kitchen management systems. It has pioneered an integrated smart kitchen service model for institutional kitchens. With a large-scale intelligent manufacturing base, the company has served hundreds of thousands of institutional kitchen projects and participated in the development of industry standards, establishing strong technical capabilities in energy-efficient equipment, digital back-of-house management, and intelligent food safety control.



Chairman Mr. Huang Zhengxiang and the delegation held in-depth discussions on the intelligent transformation of commercial kitchens, the implementation of green and energy-efficient technologies, and the integration of supporting engineering resources. Smart kitchens represent an important direction for industrial upgrading. The delegation expressed the hope that Demashi will leverage its role as a High-Tech Enterprise to accelerate digital transformation across the industry and unlock new drivers of industrial development through technological innovation.

Pooling Strength, Growing Together, Shaping the Future of the Industry.

This visit created a valuable platform for face-to-face communication and provided direct insights into the respective strengths of the three member companies. Going forward, the platform will continue to organize regular member visits, listen to the development needs of member companies, facilitate resource matching, strengthen industrial chain collaboration and technical exchange, and work together to promote the high-quality development of the commercial kitchen equipment industry.